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BYRON SHARP: MARKETERS STILL DON'T UNDERSTAND HOW ADVERTISING WORKS - ScreenVoice.cz – The Power of Total Video
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Mutinex joins forces with Byron Sharp's Ehrenberg-Bass Institute in pursuit of evidence-based marketing - AMI
Ehrenberg-Bass on X: "New @EhrenbergBass research showing that character, logo and typography have the greatest potential for unique brand ownership. We'll be sharing the full findings with our Corporate Sponsors very soon. #
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Why NPS does not work. Professor John Dawes and Ehrenberg-Bass… | by Robert af Klintberg Ryberg | Medium
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